7 Benefits of Hiring a Marketing Consultant for your Small Business
If you're a small business owner who's looking to grow their company, there are many benefits of hiring a marketing consultant. Marketing and branding are crucial components of successful business strategy. Yet, many entrepreneurs and small business owners struggle with finding the time to focus on marketing activities. In fact, more than 70% of small business owners in the UK say that finding new customers through marketing is a core concern. Another 41% say they’re “not very confident” in their digital marketing skills.
While you could try to tackle marketing on your own, it also can be extremely beneficial to partner with a marketing services provider. Here are seven benefits of hiring a marketing consultant for your small business:
Benefits of Hiring a Marketing Consultant
1) Fresh Perspective
You’re close to your business. You know what you do, how you do it, and why. However, this also might cause you to view your marketing efforts through a narrow lens. Working with an external marketing professional will help you see your business in a new light. They can offer a fresh perspective, innovative ideas and provide valuable insights into new marketing angles and strategies that you may not have considered.
2) Out-of-Industry Inspiration
When you work with a marketing consultant, you gain access to a whole new set of ideas and inspiration. Marketing consultants tend to work with a range of companies from various industries. This gives them the opportunity to draw inspiration from outside your own industry to deliver creative, out-of-the-box and proven ideas for your company.
3) Honest Advice
One of the biggest mistakes an entrepreneur can make is surrounding themselves with “yes” people: those that only tell them what they want to hear. While they may be great for the ego, they’re terrible for your business. A good marketing consultant will provide real, honest insight and advice. It’s their role to advise and guide clients on what’s best for their business, even when it’s uncomfortable. They share a common goal with you, and are willing to challenge the status quo to help you grow.
4) Expertise & Knowledge
Most entrepreneurs have limited time and resources. One of the biggest benefits of hiring a marketing consultant is gaining access to their expertise and experience. They know how to quickly develop and deploy effective marketing strategies, as well as how to measure results. So, rather than spending countless hours researching marketing tactics and tools, you can spend quality time building your business and be assured you’re getting the most from your marketing budget.
Flexibility and agility is key to any successful start-up or small company. Working with a consultant helps ensure that your marketing is as dynamic as your business. You can launch marketing programmes on as-needed basis, and it’s easy to scale up or down depending on your evolving needs. There’s no need to modify staffing or shift your core focus – expert marketing support is simply an email away.
Most small business owners are working within a limited budget. So, when it comes time to hire marketing support, they tend to look for entry-level help. However, hiring an outside marketing consultant can be a more cost-effective option. There’s no need to worry about costs associated with hiring a new employee, such as PAYE, insurance, pension, etc., and you benefit from working with a seasoned professional. A strategic marketing consultant will understand how to make the greatest business impact in the shortest amount of time, which will yield greater return-on-investment in the long run. Additionally, you have the flexibility to scale your efforts depending on your budget.
Marketing consultants are experienced in creating and implementing strategic programmes and well-versed in the latest marketing tools and technology. They can get to work quickly to deliver effective, metric-driven campaigns and monitor their performance. When a campaign is working, they will be able to provide tactics for capitalising on its success. When a campaign isn’t working, they’ll be able to catch it early on and change course to achieve a positive return on investment.
When it comes to marketing your small business, there are many benefits to hiring a marketing consultant to help you develop and manage your efforts. Marketing consultants can infuse your business with innovative ideas, strategic insights, and stellar results. If you’re thinking about building up your marketing or just interested in learning more, feel free to reach out to us!