10 Reasons to Choose Squarespace for your Small Business
When it comes to choosing a platform for your business’s website, there’s no shortage of options. However, it’s important you choose the right platform. Here at Farrand Sierra Marketing, we’re big fans of the Squarespace platform because, more often than not, it’s the right choice for our clients.
We tend to work with a lot of small to medium-sized businesses that require a website that not only looks fresh and modern, but also provides an engaging experience for prospective and current customers. Since most of our clients aren’t coders themselves, the site also needs to be easy enough to manage and update on their own, while fitting into their budget.
When you consider the factors that tend to be of most importance to small and medium-sized businesses, Squarespace ticks all of the boxes. However, before we dive into why we recommend Squarespace for many of our clients, let’s take a look at what Squarespace is and the role it plays in your website design.
What is Squarespace?
Squarespace is a cloud-based, all-in-one website platform that lets individuals and agencies build and manage websites and other digital marketing tools. It includes content management, blog management, hosting, email marketing, analytics and a series of built-in integrations to make managing all your digital marketing efforts a breeze.
It’s one of many website builders and content management systems available today. Content management systems are simply the user interface that allows you to add, edit and manage content without requiring knowledge of code.
Why We Love Squarespace for Small Business
Compared to other market-leading website builders, such as WordPress, Squarespace is strides ahead in terms of usability, minimalism and effortless beauty. Here’s just a few of the reasons why we love working with Squarespace, and we’re pretty sure you will too.
It’s simple to use.
One of the best things about Squarespace is its simplicity. Like anything, it takes a bit of time and training to get used to, but it’s incredibly intuitive and easy to learn. Even if you’re not the most tech-savvy, once your site is up and running, it’s easy enough for you to manage on your own.
It’s beautifully designed.
Squarespace websites are nothing short of stunning. There are more than 40 award-winning templates from which to start your design, each of which also incorporate cutting-edge UI/UX best practices. So not only will your site have the best in form, but also function.
When it comes to website platforms, Squarespace leads the way in terms of value. Squarespace offers flexible monthly and annual plans that include a custom domain name, hosting, and 24/7 support.
While some might argue that WordPress is a more cost-effective option, there’s often hidden costs associated with WordPress implementations. For example, with WordPress, you need to purchase a domain name and will most likely be required to purchase a theme and additional plugins. With Squarespace, everything you need is already built into your monthly or annual cost.
It’s built for engagement.
A flexible, user-friendly website is just one component of a customer’s digital journey. Squarespace comes with a comprehensive set of built-in marketing tools designed to engage with audiences online and move them from browsers to buyers. It seamlessly integrates with marketing tools, such as social media accounts, MailChimp and Google Analytics. On top of that, it’s simple to add lead generation forms and set-up promotional pop-ups, announcement bars, and privacy banners. So, you’re engaging with visitors in multiple ways, as soon as they visit the site.
Mobile now accounts for more than half of all website traffic. With that in mind, it’s important that your visitors are able to easily navigate your site on any device or screen size. Squarespace’s built-in responsive design automatically resizes your site’s content and image to fit different devices and screen sizes, ensuring your site looks great on any device.
It’s search-engine friendly.
There’s no point in having a great website if no one is able to find it. In order to be found online, your site needs to be visible within search engines. That’s where Squarespace’s built-in SEO tools come in. Every Squarespace website is equipped with all of the elements you need for a strong SEO strategy, including site descriptions, page titles, custom URLs, and other elements that are easily managed. Each Squarespace site also automatically generates a sitemap, which Google uses to understand and rank your website.
If clients are going to trust your business, they should be able to trust your website. All Squarespace domains come with a free SSL (Secure Sockets Layer) certificate, ensuring that your site visitors enjoy a secure connection on every page. SSL certificates also help establish your site as trustworthy and can boost your SEO rankings, making it easier for potential customers to find you online.
It’s low maintenance.
Another thing that we love about Squarespace is how easy it is to maintain. Squarespace is a self-contained platform, which means there’s never any need to update software, maintain plugins, patch security vulnerabilities or worry that changing a single component might break something else. It’s all managed seamlessly in the background for you. It doesn’t get much easier than that.
It’s fully supported.
Most clients we work with don’t have the capacity for a full-time IT department. With Squarespace, you don’t need one. Squarespace comes with unlimited hosting, top-class security, an enterprise-grade infrastructure and 24/7 support, all included. Moreover, the Customer Care team at Squarespace is incredibly responsive and an absolute pleasure to work with; they’ve even won several awards for their outstanding customer support. Of course, if want to make it even easier, we can manage it for you! Either way, you’re always covered.
There’s room to grow.
Our goal is to help clients grow their businesses. The last thing you want is a website that can’t scale with you. Squarespace’s robust tools, flexible features and unlimited pages let you easily and quickly evolve your site with your business. It’s a platform that grows with you.
To sum it up, a great a website doesn’t have to be difficult or expensive to build and maintain. If you’re looking for an engaging, captivating and performance-driven site that doesn’t break the bank, Squarespace might just be the right choice for you.
Have questions or need advice about building your site on Squarespace? Get in touch with us - we’d be happy to help!