Rocket Badge

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The Situation

Nearly anyone who has had a custom badge made in the UK knows the name Rocket Badge. Since 1987, Rocket Badge has supplied the UK’s best brands with top-quality custom badges and keyrings. Over the years, the company has produced badges bearing the logos of more than 80% of the UK’s top-100 companies, and it continues to produce millions of badges every year.

As an established company, Rocket Badge already had several marketing initiatives in place. However, it was ready to take its marketing efforts to the next level and needed a team with the strategic know-how, structure, creativity and tenacity to bring it all together.

 
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The Strategy

After conducting extensive industry, competitive and customer research, we concluded that it was Rocket Badge’s experienced and friendly team that really set it apart from the competition. Their knowledge and expertise helped make the ordering process as smooth as possible, and they were able to answer many of the complex questions associated with manufacturing.

So, we decided to put the team at the heart of the marketing strategy.

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The Solution

We developed a comprehensive marketing strategy, which focused heavily on leveraging the expertise of the team to build awareness, drive engagement and generate leads. As part of the strategy, we aligned the company’s sales and marketing efforts around an internal expert programme, which integrated the team into the sales and marketing efforts. This resulted in not only greater internal buy-in, but also highly engaging and valuable content for current and potential customers.

We also mapped out a coordinated process for gathering input and feedback from the team and transforming their expertise into impactful content for the web. Additionally, we determined the best distribution channels for targeted engagement, including a highly successful email marketing campaign.

 

The Results

  • Increased marketing reach by 350%
     
  • Nearly doubled year-over-year website visits
     
  • Launched successful email marketing programme with a 40% average open rate
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