Founded in 2007, Sysero started with a simple goal – to help law firms modernise the way the way they work. Since then, the company has developed a unique set of automation technology tools that enable law firms to increase productivity, drive greater efficiency and deliver high quality service to their clients. With Sysero, what used to be complex, time-consuming tasks for lawyers are now streamlined. But, how do you effectively sell a complex solution in an industry that typically shies away from innovation?
To challenge the status quo at law firms, we needed to convince firms that Sysero offered a better, faster, and smarter way of working, that would benefit both the lawyers and their clients. Our approach was to align Sysero’s offerings under a broader platform aimed at making better use of firm’s core competitive advantage: their knowledge and expertise.
We developed a detailed and comprehensive marketing strategy based on industry, competitive and customer research. Once we clearly defined Sysero’s target audience and their unique challenges, we were able to develop value-based messaging that resonated with current and potential clients. From there, we aligned Sysero’s product offering under a Knowledge Automation platform. Rather than overwhelming non-technical clients with Sysero’s intricate features, we distilled Sysero’s business value into high-impact messages and key benefits. We then developed a coordinated approach for communicating those messages to the market to build brand awareness and retention, while driving new business.
Once the strategy project was complete, we got to work bringing it to life through a series of tactics and channels, including content marketing, advertising partnerships, events, public relations, lead generation tactics, product marketing, and account-based marketing.
Within six months:
- New website visitors increased by 42% and site engagement grew by 46%
- Inbound leads via the website increased by 27%
- Marketing efforts directly contributed to more than £200,000 in new business opportunities